// about

Freight operations deserve
better tools

Freight moves the economy, but the people running freight operations are still buried in manual work. We're building the software that changes that.

// why we started

The problem we saw

Freight operations are complex. Every day, operators juggle incoming orders, driver assignments, tracking updates, and customer communication, often across spreadsheets, email, and disconnected systems. The work is critical but repetitive. The decisions are high-stakes but made with incomplete information.

Existing TMS platforms digitized the paperwork but didn't automate the work. They gave operators more screens to look at, not fewer problems to solve.

We started Freight Studio because we believed AI could do more than chat. It could read rate confirmations, monitor shipments, recommend dispatches, and capture every decision. It handles the routine so operators focus on the exceptions that actually need a human.

// team

Who we are

Henry Furrer

Henry Furrer

Co-Founder

Former elite athlete turned logistics operator. Brings firsthand experience in freight operations and a relentless drive to streamline how goods move.

Tobin Edwards

Tobin Edwards

Co-Founder

Previously built distributed systems at scale. Saw firsthand how freight operators were underserved by existing technology and set out to build something better.

// how we build

Technical philosophy

We build on a deterministic workflow engine. Every operational decision (dispatches, status changes, exceptions) is event-sourced: recorded with the full context of what data was available and what logic applied.

This isn't just good engineering. It means operations are auditable, replayable, and continuously improvable. When something goes wrong, you can trace exactly what happened and why. When something goes right, you can learn from it.

The AI layer runs on top of this engine. It reads, recommends, and acts, but every action flows through the same deterministic pipeline. No black boxes.

// where we are

Oakland, California

Built in Oakland, a working port city. Close to the operations we serve, grounded in the industry we're building for.